ADCO Billboard Series
A collection of high-impact OOH campaigns produced for ADCO, each driven by a distinct visual concept and message. From environmental storytelling to social commentary, the work demonstrates the power of large-format design to stop, provoke, and inspire in seconds.
The Brief
Design a series of large-format outdoor advertising campaigns for ADCO that work across different themes and audiences - each needing to communicate a single idea instantly, at highway speed, from 30 metres away.
Seen in Seconds. Shaped Over Years.
The Work
Each execution is built around one visual tension - nature breaking through a mask, a world trapped in a bottle, a word portrait revealing human complexity. The typography is bold and functional; the art direction does the emotional lifting. All compositing and photomontage work was produced in Adobe Photoshop.
