Raw Texture
Kraft paper, torn edges, grain, crumbs and tactile surfaces - the honest, handmade feel at the core of the packaging.
Brand Concept · Protein Snack Range · 2026
GRIT
Protein Snack Range
Real Food. Real Fuel.
01 — The Concept
A Snack Brand Built Around Real Texture
GRIT is a fictional protein snack range created around raw, no-fuss snacking. The idea was simple: build a snack brand that feels bold, natural and satisfying without becoming too polished or overly “health brand” in its visual language.
The project explored how one identity could stretch across many formats - protein chips, fruit chips, snack bars, cookies, crunch bites and granola slabs - so each item feels unique while still belonging to the same larger family.
7Products
5Pack Formats
12Palette Tones
2026Concept Year
02 — Research Direction
Bold, Tactile & Believable
The research focused on three areas - bold snack branding, raw ingredient styling and flexible packaging systems - to build a range that felt tactile, flavourful and commercially believable rather than a generic protein brand.
Bold Snack Energy
Large typography, punchy colour, strong flavour names and shelf impact - confidence over clinical wellness styling.
Real Ingredients
Fruit, oats, nuts, spices, coconut and chocolate styled fresh - the flavour story told through real food, not graphics.
03 — Colour System
Earthy Base, Flavour Accents
A core green and black system keeps the brand consistent, while cream and kraft tones give it a raw, tactile feel. Each flavour then introduces its own accent colour, so the range feels varied and full without becoming disconnected.
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04 — Building the GRIT Mark
Chunky, Simple, Memorable
The logo needed to sit confidently across many packaging formats - chunky, simple and memorable, with enough personality for chips, bars, cookies and granola. The final mark uses rounded cream lettering with a thick black outline; the slightly irregular letter shapes feel handmade without being childish.
That heavy outline keeps the logo readable against busy patterns, ingredient photography and strong flavour colours. On every product it becomes the anchor - holding the range together even as format, palette and styling change.
- Rounded letters — friendly, snack-focused personality
- Thick black outline — shelf presence over busy art
- One lockup — pouches, wrappers, boxes & sleeves
05 — Typography System
Bold, Simple & Readable
Since the logo already carries a strong rounded personality, supporting type uses heavy uppercase styling to keep product names clear and direct - impact, clarity and shelf-readability over delicate or premium typography.
Display · Luckiest Guy
REAL FOOD. REAL FUEL.
Product Names · Anton
SMOKED CHILLI CHICKEN
Body · Inter Tight
One identity stretched across chips, bars, cookies and granola - each item unique, all unmistakably GRIT.
Label · Inter Tight
HIGH IN FIBRE · PLANT BASED · NO NASTIES
06 — Flexible Snack Packaging
One Identity, Many Formats
The packaging system shows how GRIT exists as a full range rather than a single product. Each format fits its snack type while keeping the same core identity: bold logo, organic wave pattern, strong flavour block, rough texture and ingredient-led visuals.
Chips use a large resealable pouch; fruit chips a cleaner green pouch; bars individual wrappers; cookies a box with matching sleeve; and granola a kraft sleeve around an exposed slab for a natural, handmade feel.
- Resealable chip pouch
- Fruit chips stand-up pouch
- Individual snack bar wrapper
- Protein cookie box + single sleeve
- Kraft sleeve around exposed granola slab
- Small pouch for crunch bites
07 — Flavour Range Development
Varied, But Connected
Each product was given a flavour direction styled clearly through colour, ingredients and packaging format. Savoury products lean into reds, browns and warm light; fruit-led products into greens, blues and cleaner studio backgrounds. The names stay direct and appetite-led.
Full Product Lineup
ProductFlavourPackage Type
Protein ChipsSmoked Chilli ChickenLarge resealable pouch
Fruit ChipsGreen Apple + KiwiGreen stand-up pouch
Snack BarMix BerryIndividual wrapper
Snack BarOrange ZestHorizontal wrapper
Crunch BitesCocoa Peanut CrunchSmall resealable pouch
Protein CookiesSalted Caramel OatBox + single sleeve
Granola SlabsBlueberry CoconutKraft paper sleeve
08 — Studio Product Photography
Real Ingredients, In Motion
The photography makes the range feel like a real commercial campaign - packaging shown clearly while ingredients feel fresh, tactile and appetising. The savoury hero used an explosive radial setup; the fruit and bar shots moved into softer and freeze-motion studio directions.
- Packaging readable and sharp in every frame
- Ingredients fresh, tactile and in motion
- Lighting and background matched to each flavour
- Explosive radial setup for the savoury launch hero
- Freeze-motion for bars - tossed into frame
- Warm grounded studio for cookies & granola
09 — Campaign World
Real Energy From Real Snacks
Rather than a gym-only protein brand, the campaign positions GRIT as everyday fuel with strong flavour and satisfying texture - studio lighting, ingredient motion, bold colour backgrounds and close, tactile product framing. The tone is bold, grounded and direct.
“Real Food. Real Fuel.”
- Fuel with flavour.
- Snack with substance.
- Made to keep up.
- Big texture. Bold fuel.
- No fuss. Just flavour.
10 — Logo-to-Product Promo
From Mark to Product, In Motion
A short promo direction shows the brand moving from a static logo into a product-focused campaign video - bold but realistic, with slow-motion ingredients and a sharp final hero frame. No extra words, no packaging changes.
- 01
Logo In
Open on the GRIT logo centred on a coloured background.
- 02
Push
Push the camera toward the mark as the energy builds.
- 03
Transition
Let the logo dissolve into the packaging design and wave pattern.
- 04
Reveal
Reveal the product in a studio setup as the hero.
- 05
Ingredients
Slow-motion ingredients and crumbs drift through the frame.
- 06
Hero Frame
Settle on a clean, sharp product hero frame.
11 — Brand Values
Raw. Bold. Real.
A protein snack range shaped by real ingredients, strong flavour and chunky texture.
12 — Final Outcome
One Identity, A Full Range
The final system moves from research and logo exploration into a fully realised range of product mockups, ingredient-led studio photography and campaign visuals. A chunky rounded wordmark, thick black outline, cream type, green base, flavour-led palettes, kraft textures and organic wave patterns make every product feel distinct while the brand stays consistent across pouches, wrappers, boxes and sleeves - a snack brand that feels energetic, tactile and commercially believable.